Santic Group | Rooted Locally, Expanding Across Asia, Serving Customers Worldwide

Santic Group is a multinational company specializing in sports apparel and professional footwear, founded in 2005 and headquartered in Hong Kong. Guided by the vision of "rooted locally, expanding across Asia, and serving global customers", the Group has built a strong international presence.

Santic operates R&D and operations centers in Quanzhou (Fujian, China) and Dhaka (Bangladesh), with sales subsidiaries and branches across the United States, Japan, and multiple European countries including Germany, the United Kingdom, Spain, and Denmark. The Group also runs several production bases in Quanzhou, Ruijin (Jiangxi), and Bangladesh, employing over 3,000 staff worldwide.

1. Business Segments

Santic Group is structured into four major business units:

● Apparel OEM BU

● Brand Operations BU

● Footwear BU

● Cross-border E-commerce BU

I. International OEM & ODM Business

Santic maintains long-term strategic partnerships with numerous global sports brands and distributors. As a leading export-oriented enterprise in Fujian, the Group specializes in the R&D and manufacturing of sports equipment, including professional sportswear, footwear, and accessories.

II. Santic Brand

The Group’s proprietary brand, Santic, is dedicated to providing cyclists worldwide with professional, performance-driven, technologically advanced, and stylish cycling gear.

As a leading cycling apparel brand in Asia, Santic products are sold in over 60 countries globally. The brand is:

● Official equipment partner of the China National Triathlon Team

● Designated supplier for the China Cycling Association

● The first Chinese cycling apparel brand to appear in the Tour de France

Santic has also partnered with major cycling events such as Tour of Qinghai Lake, Tour of Hainan, Tour of Taihu Lake, and Tour of Guangxi. Since December 2021, Chinese astronauts have worn Santic-developed cycling shoes during space station training missions, highlighting the brand’s technological excellence.

III. Cross-border E-commerce

Leveraging its strong supply chain capabilities, Santic has developed a fast-response product development and order fulfillment model, supported by multi-platform sales channels.

With overseas logistics infrastructure, including a warehouse in Germany, the Group operates a dual-engine model combining B2B and B2C, enabling efficient global distribution.

2. Technological Innovation & Sustainability

Santic Group owns an eco-friendly fabric brand, Supka, which focuses on the development and production of sustainable and recycled performance fabrics.

Supka integrates environmental responsibility with technological innovation, aiming to create materials that are:

● Sustainable

● Recyclable

● Biodegradable

By using natural, renewable, and degradable raw materials, Supka reduces resource consumption, lowers carbon emissions, and minimizes environmental impact—contributing to global sustainability and a greener future.

3. Sports Industry Engagement & Events

Santic actively participates in the global sports ecosystem. Its subsidiary platform, Wildto.com, is a leading cycling portal in China, offering:

● Comprehensive race listings (cycling & triathlon)

● One-stop registration services for participants

● Media, content production, and marketing services for event organizers

Wildto has also established China’s amateur cycling ranking and points system, accumulating valuable industry data.

Key Milestones:

● 2016: Designed the Olympic triathlon suit for the China National Team at the Rio Olympics

● 2017: Created the leader jerseys for the Tour of Guangxi (UCI WorldTour event)

● 2018: Became the first mainland Chinese cycling apparel brand on the Tour de France podium

● 2019: Won the Innovation Award at the China International Bicycle Fair for its carbon fiber cycling shoes

4. Corporate Culture & Social Responsibility

Santic Group is driven by its mission:

"Creating value for customers and well-being for employees"

The company places strong emphasis on employee growth by providing:

● Structured career development pathways

● Dedicated mentorship programs

● Professional training systems

Santic fosters a dynamic and people-oriented workplace where employees are empowered to grow into global professionals.

At the same time, the Group actively promotes:

● Green and low-carbon practices

● Sustainable material recycling

● Environmental protection initiatives

Santic is also deeply committed to charitable causes, contributing to disaster relief efforts and public welfare initiatives.

With years of experience, a people-centric strategy, and advanced design and marketing capabilities, Santic Group continues to adapt to evolving market demands and technological advancements.

The Group remains committed to sustainable development, consistently delivering high-quality products and exceptional service to customers worldwide.