SAFE Officials Visit Santic Group for Research and Guidance

On the afternoon of July 24, a delegation led by Wang Guojian, Deputy Director-General of the Capital Account Management Department of the State Administration of Foreign Exchange (SAFE), visited Santic Group for research and guidance. The delegation was accompanied by officials from the Fujian Provincial Branch, Quanzhou Sub-branch, and relevant authorities from Jinjiang.

The visit aimed to gain a deeper understanding of Santic Group’s overseas investments, as well as the challenges and needs encountered in its international operations.

Chairman Hou Fengqi warmly welcomed the delegation and accompanied them on a tour of the company’s showroom and laboratory. During the visit, Deputy Director-General Wang gained detailed insights into Santic’s core business operations, product development, and technological innovation.

Following the tour, both parties held a discussion session on the Group’s overall development and overseas investment progress.

During the meeting, Chairman Hou expressed sincere gratitude to SAFE and government authorities at provincial, municipal, and Jinjiang levels for their long-standing support. He provided a comprehensive overview of the company’s recent business performance and international expansion plans.

He also highlighted key challenges currently faced by the Group, including:

● Difficulties in foreign exchange settlement for exports to Russia

● Financing challenges for overseas projects

Deputy Director-General Wang and his delegation affirmed Santic Group’s achievements and development progress. They provided guidance and analysis on the challenges raised and facilitated on-site coordination of relevant resources to support future solutions.

He noted that first-hand engagement with enterprises enables a clearer understanding of real operational challenges. Going forward, SAFE will further study and introduce supportive policies and measures to help export-oriented enterprises achieve stronger growth.

Over the past 19 years, Santic Group has developed a diversified business structure encompassing:

● Foreign trade OEM & ODM

● Proprietary brands

● Footwear manufacturing

● Cross-border e-commerce

Despite a challenging global trade environment in recent years, Santic has actively pursued a "going global" strategy, investing in overseas manufacturing facilities and building international sales networks—forming a new development model that integrates both domestic and global markets.