Keep Passion, Keep Fighting | 2023 Santic Group Strategic Meeting & Oath-Taking Ceremony Successfully Convened

On March 24th, 2023 Santic Group Strategic Meeting & Oath-Taking Ceremony with the theme "Keep Passion Keep Fighting" was successfully held, with nearly 300 attendees, including staff, managers and representatives from various systems and subsidiaries of the group both domestically and internationally.

This conference serves as a key gathering for all departments and domestic and international business units across Santic Group to align on strategic direction.

With the successful convening of the meeting, all Santic employees now share a clear understanding of the Group’s vision—to become a globally outstanding multinational sports goods company.

In the coming years, Santic Group will accelerate its transformation into an international enterprise with balanced strengths in R&D, sales, and supply chain capabilities.

01. Honoring Role Models, Celebrating Excellence

Role models inspire strength, and recognition fuels progress. Over the past year, Santic Group has seen the emergence of numerous outstanding individuals and teams who have demonstrated dedication, initiative, and perseverance.

Through determination and hard work, they have not only achieved personal growth but have also become a driving force behind the Group’s accelerated development. Every sincere effort and every remarkable contribution deserves recognition.

At the opening of the conference, these exemplary individuals and teams were honored and awarded, in appreciation of their outstanding contributions to the company’s success.

02. Clarifying Strategy, Driving Execution

March 24 marks a significant milestone for Santic Group, as it was on this day in 2005 that the company was founded. Over the past 19 years, Santic has grown from a small foreign trade company with only a handful of employees into a globally expanding industrial and trading group with thousands of staff.

The year 2023 represents a critical step forward as Santic advances to a new stage of development. With the lifting of pandemic restrictions, the path to growth is once again open. Now is the time to move forward with renewed energy, seize market opportunities, and pursue ambitious growth.

The Strategic Execution Conference was designed to align the entire organization, clarify direction, boost morale, and unite all teams in driving progress.

Chairman Hou Fengqi delivered a keynote speech, providing an in-depth analysis of global and domestic market trends, as well as Santic’s current position and future direction. He clearly outlined the Group’s transformation—from a company driven primarily by sales and product development into a globally competitive enterprise with balanced strengths in R&D, sales, and supply chain capabilities. He also emphasized the key priorities required to build these core strengths.

Following this, department leaders presented their reports, closely aligned with the Group’s strategic framework. They outlined their respective priorities for 2023 and future directions—translating strategy into actionable plans and ensuring effective implementation.

This process further refreshed perspectives, strengthened collaboration, reinforced confidence, and heightened the collective sense of responsibility and urgency in driving high-quality development.

03. Anchoring Goals, Advancing with Determination

With belief comes strength. To reinforce goal alignment and accountability, the conference concluded with a pledge ceremony and responsibility agreement signing for all business units and teams.

Team members took the stage together to make their pledges, voicing their goals and aspirations with passion and determination. Their powerful declarations reflected unwavering confidence and commitment to achieving new targets.

Finally, team leaders, driven by a shared determination to succeed, signed responsibility agreements with the Chairman.

A promise made is a responsibility upheld; a signature given is a commitment to action. With unity, determination, and a clear mission ahead, Santic Group is poised to reach new heights and achieve even greater success.