Integrity, Innovation, Harmony, Benevolence | Santic Group 20th Anniversary Celebration & 2024 Annual Gala

On January 21, 2025, Santic Group grandly hosted its 20th Anniversary Celebration alongside the 2024 Annual Gala, themed "Integrity, Innovation, Harmony, Benevolence · Twenty Years of Excellence".

Nearly a thousand attendees—including employees from the Group headquarters, representatives from subsidiaries, teams from Quanzhou apparel and footwear production bases, and distinguished guests—gathered to witness this milestone moment.

01. Growing Together, Creating Brilliance

At the celebration, Chairman Mr. Hou Fengqi delivered a keynote speech, reflecting on the Group’s remarkable 20-year journey and affirming its outstanding achievements.

Looking ahead, he outlined forward-thinking strategies guided by the Group’s core philosophy of "Integrity, Innovation, Harmony, and Benevolence", and provided key directions for the next twenty years.

The Chairman emphasized:

Integrity as the foundation: Uphold ethics, responsibility, and principled business practices

Innovation as the driver: Embrace change, surpass limits, and sustain growth

Harmony with nature: Balance people, environment, and industry; foster win-win partnerships and sustainable development

Benevolence at the core: Act with trust, compassion, and social responsibility

He noted that true competitiveness lies in the ability to sustain long-term growth through economic cycles. Santic Group will continue building a globally competitive organizational system.

Facing the future, all employees are encouraged to embrace change, explore new models, expand new frontiers, and boldly innovate without fear of failure—becoming true pioneers of Santic.

02. Gratitude and Recognition

Throughout the company’s journey, many employees have demonstrated long-term dedication and selfless contribution, with service spanning over 10 and 15 years.

To honor their commitment, the Group established the "Youth Dedication Award", recognizing those who have consistently contributed their passion and hard work over the years. Their efforts and perseverance have played a vital role in shaping the Group’s success and legacy.

03. Role Models and Excellence

Recognizing excellence inspires progress. Santic Group has always placed strong emphasis on talent development and recognition.

Each year, through a rigorous selection and evaluation process, outstanding teams and individuals across all departments are honored. This initiative aims to: Set benchmarks of excellence, Inspire employees, Strengthen team morale, Foster a positive corporate culture.

During the ceremony, Chairman Hou Fengqi and Group leadership presented awards to recipients of the Youth Dedication Award, as well as the 2024 Outstanding Teams and Individuals.

Award winners were encouraged to cherish their honors, continue striving for excellence, and achieve even greater success. At the same time, all employees were called upon to learn from these role models, enhance their professional capabilities, and contribute to the Group’s continued growth with high-quality performance.

With the spirit of "Endless Vitality, Relentless Fighting", Santic employees will continue to move forward with determination and resilience.

In the new year, the entire Santic team will embrace challenges with courage and confidence, united in pursuing a brighter future—writing new chapters of success and creating an even more remarkable tomorrow.